Cigarette smoking among American teens continues eight-year decline
ANN ARBOR, Mich.—Smoking rates among American teens continue to decline, with the proportion who are current smokers in 2004 down from recent peak levels in the mid-1990s by one-half among the nation’s 8th and 10th graders and by a third among its 12th graders.
"That’s the good news, and it is good news indeed," said Lloyd Johnston, University of Michigan researcher who is principal investigator of the Monitoring the Future study. "The bad news is that the decline has decelerated sharply in the past two years, though it still continues for the most part.’’
And the number of teen smokers is still substantial: 25 percent of 12th graders reported smoking in the prior 30 days, along with 16 percent of 10th graders and 9 percent of 8th graders.
Monitoring the Future, now in its 30th year, annually conducts in-school surveys of nationally representative samples of American young people in 8th, 10th, and 12th grades. This year nearly 50,000 students in more than 400 secondary schools were surveyed.
The study has been funded by the National Institute on Drug Abuse under a series of investigator-initiated, competitive research grants made to the University of Michigan. The authors of the forthcoming report on the 2004 findings are Johnston, Patrick O’Malley, Jerald Bachman, and John Schulenberg—all psychologists and research professors at U-M’s Institute for Social Research.
After a sharp increase in teen smoking rates in the early 1990s, there was a turnaround after 1996 in the lower grades and after 1997 among 12th graders. The investigators conjecture that a number of factors contributed to that turnaround and to the substantial decline that followed it including:
• The intense adverse publicity suffered by the tobacco industry during the 1990s, as their practices were brought under public scrutiny.
• The master settlement agreement between the state attorneys general and the tobacco industry that led to a number of changes in marketing practices.
• A sharp rise in cigarette prices, partly as a result of the industry’s need to recoup monies lost in the settlement.
• The ending of the Joe Camel logo.
• The cessation of billboard advertising as part of the settlement.
• The initiation of anti-smoking ads by a number of states and nationally by the American Legacy Foundation, which was created and funded under the settlement.
"We know that young people have come to see cigarette smoking as more dangerous, while they also have become less accepting of cigarette use; and these changes continued into 2004," Johnston said.
A number of attitudes about smoking shifted in a negative direction. For example, the proportion of 12th graders who say that they prefer to date people who do not smoke rose from 64 percent in 1977 to 72 percent in 2002, where it remains in 2004.
"When smoking makes a teen less attractive to the great majority of the opposite sex, as now appears to be the case, one of the long-imagined benefits for adolescent smoking is seriously undercut," Johnston said.
In fact, the proportion of young people who have even tried cigarettes has declined quite dramatically since the recent peak rates reached in 1996 and 1997. For example, 49 percent of 8th-grade students in 1996 had tried cigarettes; by 2004 just 28 percent had done so
Nearly all measures of smoking showed some modest decline this year at all three grades—lifetime prevalence, daily prevalence, and half-pack-a-day prevalence. Thirty-day prevalence also declined modestly among 8th and 10th graders, but 12th graders showed a slight increase. Only the 10th grade declines in lifetime and half-pack-a-day prevalence rates reached statistical significance, though, indicating a considerable slowdown in the improvements that had been occurring for some years.
There are some important subgroup differences in teen smoking. The gender differences in smoking are quite small at present, but the differences associated with planning to go to college, or not, are very large. Students who plan to complete a four-year college education are much less likely to smoke than those who do not have such plans. Youth living in rural areas and small town areas are considerably more likely to smoke than those living in metropolitan areas.
Those students with more educated parents are less likely to smoke, particularly at younger ages. Finally, African American youngsters continue to have a substantially lower rate of smoking than do whites or Hispanics, and whites tend to have the highest rates of the three groups.
Students’ perceptions about how easy it would be to get cigarettes if they wanted some have shown a considerable decline in the lower grades since the mid-1990s, perhaps in part because of the sharp decline in the number of active smokers. Most of the decline in perceived access, however, has occurred among those who have never smoked and among past smokers. Active smokers seem to know where to find access.
"Whether we will see teen smoking continue to decline in the future is likely to depend on what actions society and the tobacco companies take," Johnston said. "The fact that a number of states have reduced their allocations of tobacco settlement monies to smoking prevention is likely to have an adverse effect, as is the scheduled decline in funding for the national anti-smoking campaign sponsored by the American Legacy Foundation. If more states and municipalities decide to raise tobacco taxes, that likely will bring youth smoking rates lower, based on past experience. And, if the tobacco companies avoid marketing techniques aimed at youth, I think that can make a big difference; however, their advertising and promotion expenditures have actually grown considerably in recent years."
Monitoring the Future has been funded under a series of competing, investigator-initiated research grants from the National Institute on Drug Abuse. Surveys of nationally representative samples of American high school seniors were begun in 1975, making the class of 2004 the 30th such class surveyed. Surveys of 8th and 10th graders were added to the design in 1991, making the 2004 nationally representative samples the 14th such classes surveyed. The sample sizes in 2004 are 17,413 8th graders located in 147 schools, 16,839 10th graders located in 131 schools, and 15,222 12th graders located in 128 schools, for a total of 49,474 students in 406 secondary schools overall. The samples are drawn to be representative of students in private and public secondary schools across the coterminous United States, selected with probability proportionate to estimated class size, to yield separate, nationally representative samples of students from each of the three grade levels.
The findings summarized here will be published in the forthcoming volume: Johnston,
*According to a recent report from the Center for Tobacco-Free Kids, the Federal Trade Commission concludes that tobacco companies have increased their annual marketing expenditures by 84% since the tobacco settlement was reached in 1998, spending a new record level of 12.7 billion dollars per year.
Contact: Joe Serwach
Contact: Patti Meyer