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Aradhna Krishna, Ph.D.
Appointments
- Isadore and Leon Winkelman Professor of Retail Marketing and Professor of Marketing , Ross School of Business
Expertise
Retail marketing, consumer promotions, Business administration
- Can discuss pricing and promotion policies, sensory marketing, and socially relevant marketing.
- Her work within the area of pricing and promotion focuses both on consumer promotions and trade promotions, e.g., bundling issues, loyalty programs, coupons, price cuts and trade deals.
Contact Information
Office Phone: (734) 764-2322
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.