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- Isadore and Leon Winkelman Professor of Retail Marketing and Professor of Marketing , Ross School of Business
Retail marketing, consumer promotions, Business administration
- Can discuss pricing and promotion policies, sensory marketing, and socially relevant marketing.
- Her work within the area of pricing and promotion focuses both on consumer promotions and trade promotions, e.g., bundling issues, loyalty programs, coupons, price cuts and trade deals.
Office Phone: (734) 764-2322