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- Arnold M. & Linda T. Jacob Assistant Professor of Marketing
Decision making, consumer behavior, marketing
- Research focuses on understanding the emotional causes and consequences of financial decision making, and the role of emotions in economics.
- Has published papers that examine the behavior of "tightwads," who tend to spend less money than they would ideally like to spend, and "spendthrifts," who tend to spend more money than they would ideally like to spend.
- Work has been featured in marketing, psychology, neuroscience and economics journals, and covered by many media outlets, including the New York Times, Wall Street Journal, Financial Times, Psychology Today, NPR, and Time Magazine.
Phone: (713) 252-5654