Second annual U-M Giving Blueday breaks all records

December 2, 2015
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  • umichnews@umich.edu

A thank you message from the University of Michigan.ANN ARBOR—Donors to the University of Michigan made gifts totaling $4.36 million during the second annual Giving Blueday, held on Giving Tuesday, a worldwide day of giving. More than 6,925 donors gave to Michigan.

From midnight to 11:59 p.m. Dec.1, the university invited alumni, students, faculty, staff, retirees, parents and others to support causes important to them at the university. All gifts on Giving Blueday count toward the university’s $4 billion Victors for Michigan campaign.

Last year, donors eclipsed the Giving Blueday $1 million goal in just 13 hours, giving a total $3.2 million this year. This year, giving surpassed last year’s total before 5 p.m. and the number of donors passed last year’s total before 5:30 p.m.

“We are thrilled that donors have once again surpassed our expectations of their generosity on Giving Blueday 2015,” said Jerry May, vice president for development.

More than 100 student organizations raised funds for their causes.

“We are very proud of our students who understand that donors have had a great impact on the quality of their U-M experience,” May said. “In turn, our students have supported areas throughout the university that are important to them.”

Challenges, special events and real-time updates throughout the day encouraged giving. Donors provided $40,000 to match gifts from students. Hourly social media challenges urged online posts about Giving Blueday with participants randomly selected to have $1,000 donated on their behalf to their chosen cause at U-M.

Schools, colleges and units hosted their own challenges and events throughout the day. The Horace H. Rackham Graduate School hosted a doughnut reception to encourage students to give, and the College of Literature, Science, and the Arts Dean’s Young Alumni Council hosted a combined Giving Blueday and U-M basketball viewing party.

While most gifts were in the range of $5 to $200, a few donors made gifts far outside that range. One donor made a gift of $25,000 to support 11 areas of the university, another donor made a gift of $20,000, and a donor made a gift of $1 million to support scholarships in the School of Nursing.

“Giving Blueday 2015 was a resounding success thanks to our amazing donors,” May said. “We are particularly proud of our U-M students who not only raised funds for 108 student organizations, but also made gifts to support areas they were passionate about.”

 

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